Challenge — AMA® is all about Absolute, Modern Artistry. The brand visual system must showcase that in every turn, with the agency’s pursuit for the succes of their clients in Dubai and worldwide, we needed to create something that connects, engages, and helps people bring their ideas to life through digital design, photography, marketing, and production.

Approach — After much research in the industry of communication, design, and marketing. I figured out that the best approach can simply be a minimalistic one, where less is more, and where the eye can be guided around without any form of distraction. For the website, high-end photography combined with elegant headlines and a black & white tone drastically improve the consumption of content by visitors, with a soft tone of voice that tells the story of the agency, it’s commitment, and it’s past collaborations and experiences in a human-centered approach, bringing them closer to new possible partners and clients.

Result — A luxurious vibe that takes over all of the different touchpoints of the brand, with a minimalistic approach and clear layouts for the website, focusing on what matters most for visitors, with detailed case studies about past projects and partnerships, and an “About” page revealing the origin of AMA® as a marketing agency, it’s values and services. As a result, the brand is gaining a lot of exposure and trust from new clients all over the world.