
ML Africa
- Industry Technology + Machine Learning
- Deliverables Branding + UX/UI Design
- Link google.com
Link My Business is a consulting firm in France that guides, empowers, and solves problems for all types of ambitious companies. Constantly promoting their businesses and boosting their engagements.
Challenge — The moment LMB started gaining momentum in the competetive world of consulting, they realized how important it is to have a digital touchpoint that represents their missions, services, and values with their future partners. The website had to be engaging, easy to use, and thorough, showcasing the expertise of the team in a trust-worthy way.
Approach — I started off by discovering more about the vast world of consulting, and how companies benefits from such services that takes their businesses to the next level. Browsing through some of the best websites in the industry and seeing what clicks and what doesn’t helps me get closer to the user, determining how he likes to interact with the website without wasting his time, that’s why the approach in this case was “good design is as little design as possible”.
Outcome — The design was based on simplicity, accessibility, and care for the precious time of users navigating the site. Clear CTAs to get in touch with the firm and describe your needs, with digestible content that reveals the expertise and services. This is a practical website, meanig the overall experience has to be consistent throughout all major breakpoints (desktop, tablet, and mobile). Ultimately, this website we built is now playing a huge role in engaging new clients from all over the world, deeply connected to the success of the firm.












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- Development Mohamed Chourabi
- Art direction & design Malek Chourabi
- Agency Beecoop
- Year 2022